FIELDS OF GREEN FOR ALL

How cannabis can add value to South Africa

The Blazing Trails 420 Tours founders have been deeply involved in lobbying for evidence and science-based cannabis legislation so as to open up the value chain and put a high value crop in the hands of South Africa's rural poor, creating food, fuel, fibre and medicine.

The Peoples' Plant is an exploration into cannabis in South Africa and what it offers to humanity economically, socially and ecologically. The producers set out to decolonise dagga with the intention of bringing the opportunities this plant possesses firmly into the national debate, as an enabler for poverty alleviation and job creation.

The film focuses on the modern uses of cannabis and how this ancient crop has been reinvented to become a modern success story for agriculture, health care and economic development. We unpack and discover truths that have been proved in many parts of the world illustrating how cannabis has become a wonder crop that can be grown on marginalised land with incredible results, creating unprecedented opportunities for value creation and rural regeneration.

 

April 26, 2023
As the availability of cannabis continues to expand, new opportunities arise for South Africa to capitalise on consumer demand as a tourist destination. Recent research has found that 29% of leisure travellers express interest in engaging in cannabis-related experiences or activities on vacation.